Week 1 – Creating Your Customer Avatar


Week #1 is all about building an in-depth, 3D view of the people you want to attract into your business.

Using our simple 13 question template, you’ll uncover the emotional triggers and “hot buttons” that attract your ideal customer’s attention and compel them to take action.

All while building credibility and empathy that you truly understand them, their current situation, and what they want to achieve in their lives.

Download the Customer Avatar Worksheet


1. Introduction

2. Demographics

3. Psychographics

4. Your Prospect’s Problems

5. Your Prospect’s Goals

6. Your Prospect’s Obstacles

7. Your Prospect’s Awareness Level

10. Creating Your Avatar


Download the Customer Avatar Worksheet