1. Program Overview

Lesson Progress:

Welcome to the 90 Day Lead Machine!

This program is our complete, proven blueprint we’ve used on hundreds of campaigns over the last 10+ years.

There is a lot of information here and we’ve simplified it as much as possible to avoid overwhelm.

The program roughly breaks down into three key phases:

Phase 1

Weeks 1 – 4

The first 4 weeks are about getting all your ducks in a row.

In these modules we’ll be:

  • Developing a deep understanding of your target market, so we know what to say and offer to get them to become a client
  • Developing an irresistible introductory offer for them
  • Collecting together testimonials and other proof-points to increase trust and credibility
  • Getting essential tracking in place so we know whats working (and what isn’t)

Phase 2

Weeks 5 – 8

The second 4 weeks are about building the lead capture system on your website.

In these modules we’ll be looking at the different types of marketing funnels, then showing you how to build each one. This includes:

  • Promo funnel
  • Shot form funnel
  • Long form sales funnel
  • Case study funnel
  • Newsjacker funnel
  • Quiz funnel
  • Contest funnel

Phase 3

Weeks 9 – 12

The third and last 4 weeks are about sending people into your funnel from Facebook.

In these modules we’ll be at the proven ways we use Facebook to find people likely to convert and send them into your funnel, including:

  • How to set up your Facebook ad account correctly
  • Ensuring you have the right tracking in place
  • The four types of campaigns, and how to build them
  • Managing and scaling your your campaigns
  • Troubleshooting problems

Throughout all 12 weeks we will also be advising on how to “Supercharge” your results using the included tools, software and resources.